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Demographics
READERS PER ISSUE PER COMPUTER: 10
AGE:
17 & UNDER: 15% | 18 & OVER: 85%
SEX:
MALE: 75% | FEMALE: 25%
EMPLOYMENT:
- FULL TIME: 79%
- PART TIME: 16%
- STUDENT: 5%
CUSTOM CAR OWNER: 89%
LOWRIDER OWNER: 25%
MEDIAN HOUSEHOLD INCOME: $65,000
HIGH SCHOOL GRADUATE/COLLEGE EDUCATED: 95% / 80%
AVERAGE INVESTMENT IN CUSTOM VEHICLE: $12,500
PURCHASED CAR IN LAST YEAR: 96.50%
OWNS VEHICLE WITH CUSTOM AUDIO SYSTEM: 92.60%
OWNS POWER AND HAND TOOLS: 60%
PURCHASED NEW WHEELS: 96.50%
PURCHASED ANY ITEM ON-LINE: 95.50%
AVERAGE MILES DRIVEN IN PAST YEAR: 26,300
PERSONALLY PERFORMS OWN MAINTENANCE: 30%
ATTENDS CAR SHOWS: 98%
OWNS MORE THAN ONE VEHICLE: 93%
POSSESSIONS:
- LAPTOP: 100% / 96%
- TABLET: 100% / 87%
- DESKTOP: 100% / 96%
- SMART PHONES: 100% / 96%
- iPHONE: 100% / 96%
SOURCE: MRI. FALL 2018
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